Crop2Counter is a fresh produce supply-chain company that connects farmers directly with vendors. We make the movement of crops simple, fast, and reliable—so farmers earn better and vendors receive fresh produce on time
Traditional supply chains are costing farmers up to 60% of their potential earnings

Harvest, grade, and package your produce to meet vendor standards.

We help you find reliable vendors quickly and efficiently using trusted sourcing platforms.

Discuss quantity, quality, and fair pricing directly.

Transport to buyer and issue simple invoice.

Receive full payment on spot – 100% yours!
Practical advice to thrive in direct selling.
Visit wholesale markets early morning to connect with retailers and processors.
Join WhatsApp groups, Facebook communities, or apps like AgriApp for vendor leads.
Partner with local truckers or use your vehicle for fresh delivery.
Use verbal agreements or basic written notes for trust-based deals.
Village: Barabanki, Uttar Pradesh
Ramesh Yadav used to sell his vegetables in the local mandi where prices were uncertain and often low. Many times, middlemen reduced his profit, and payments were delayed.
After connecting through Crop2Counter, he started supplying directly to retailers in nearby cities. With better price transparency and direct communication with buyers, his income improved by nearly 25%.
Today, Ramesh plans his crops based on demand and feels more confident about his farming decisions.
Result: Better prices, faster payments, and stable income.
Village: Sitapur, Uttar Pradesh
Sunita Devi owns just 2 acres of land. Earlier, she grew wheat and paddy only, earning limited seasonal income. Through Crop2Counter’s network, she found buyers interested in seasonal vegetables.
She started growing tomatoes and green chilies along with her regular crops. With direct vendor connections, she avoided middlemen and increased her earnings steadily.
Now, her family income has improved, and she has started saving for her children’s education.
Result: Diversified crops and increased family income.
Village: Hardoi, Uttar Pradesh
Imran Khan grows cucumbers and bottle gourd. Earlier, he faced heavy losses because unsold produce would spoil in the mandi.
After joining Crop2Counter, he received advance demand updates from vendors. This helped him harvest according to requirement and reduce wastage.
Within one season, his losses reduced significantly, and his net profit increased.
Result: Less wastage, better planning, more profit.
Village: Raebareli, Uttar Pradesh
Suresh Patel struggled with price fluctuations every season. Sometimes prices were high, but often they dropped suddenly.
With Crop2Counter’s vendor connections, he now understands market demand before sowing. He shifted part of his land to high-demand crops like capsicum and coriander.
In just one year, his income became more stable, and he no longer depends only on the mandi.
Result: Smarter crop decisions and consistent earnings


Bypass middlemen. Connect directly with vendors and keep every penny of your hard-earned profit from your crops.